Barre Motion Branding
A new fitness boutique came to us to make a splash on the Miami Beach scene. The founder wanted a clean, sophisticated and uncluttered brand and interior space to showcase her fitness formula. We designed a logo and word mark as well as the visual look that was carried through every detail of the space down to the bathroom signage. A edgy photo style was art directed to showcase the barre positions taught in class using bodies and the Miami landscape as props. We also designed the interior and custom furniture to reflect a clean and bright atmosphere to work out in. Print advertising, sales and marketing materials and a custom website completed the new branding initiative leading to a hugely successful launch.